Mr. Rooter AI Voice Assistant
Enterprise AI-Powered Inbound Call Automation System

The Solution
A complete AI-powered inbound call handling system featuring "Brad" - a natural, conversational AI voice assistant that answers customer calls 24/7, identifies returning customers automatically, books appointments in real-time directly into ServiceTitan CRM, and sends instant SMS confirmations.
Brad is designed to sound like a real person - warm, patient, conversational, and empathetic. The AI uses natural speech patterns including contractions, filler words, and casual time references to deliver a human-like experience that customers can't distinguish from a real dispatcher.

Key Capabilities
24/7 Call Handling
AI answers customer calls instantly with zero hold time, any time of day.
Natural Conversations
Human-like dialogue with contractions, filler words, and empathetic responses.
Real-time Booking
Appointments created directly in ServiceTitan CRM in real-time.
Customer Recognition
Automatic caller ID lookup with personalized greetings for returning customers.
Intelligent Job Detection
AI classifies plumbing issues from natural language descriptions.
SMS Confirmations
Instant booking confirmations sent via SMS after every appointment.
Real-time Scheduling Integration
Appointments booked by the AI appear instantly in ServiceTitan's scheduling system.


Measurable Results
Real business impact delivered through intelligent AI automation, transforming how Mr. Rooter handles customer communications.
- $281,320 total revenue tracked through the system
- 61% call booking rate - calls converted to appointments
- $50,000+ estimated annual savings in labor costs
- ~$0.23/minute AI cost vs $15-20/hour dispatcher
- $128,420 in previously missed revenue now captured
- ~2000ms response latency for natural conversations

The AI Persona: "Brad"
"Hey there! This is Brad with Mr. Rooter Plumbing. What's your name?"
Brad uses natural speech patterns including contractions ("I'll", "you're"), filler words ("um", "let's see"), backchannels while listening ("mhm", "gotcha"), and casual time references ("noon" instead of "12 PM").
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